We employ a unique strategy in our Hunt the Vote Program leveraging messengers who resonate with the American hunter demographic—voices they trust when they say, “It is time to show up and vote.” Combining compelling messengers with targeted online media, social media, and phone and text engagement, this strategy was tested, refined, and proven effective in 2020 and 2022 by Hunt the Vote’s efforts in those years.

Building on the success of Hunt the Vote’s 2020 and 2022 engagement and turnout, Hunt the Vote plans to engage millions of hunters who are new or low-propensity voters and activate over 500,000 in key states and districts across the country to vote their values in 2023, and the years to come. As infrequent voters or non-voters, these hunters are not expected by analysts and “experts” to cast a ballot, meaning these are hundreds of thousands of voters likely not captured in current polling who can be a real deciding-factor in election outcomes across the country.

Data confirms that hunters classified as “low-propensity voters” or “never voted” are unlikely to turn out to vote without targeted efforts to activate them on the issues of America’s outdoor heritage and our nation’s founding principles of freedom—all communicated by messengers they recognize and trust.